Book Sharing: Start with Why by Simon Sinek - Rediscovering Your Purpose
- Hui desmond
- Apr 14
- 2 min read
When a book makes you pause and reflect on your life's journey, it transcends beyond being just a business book – it becomes a guide for personal growth.
"Start with Why" by Simon Sinek presents compelling real-life examples and offers fresh perspectives. The Golden Circle concept, in particular, serves as an instant awakening.
The Profound Meaning of The Golden Circle
Sinek's Golden Circle isn't merely a business framework; it's a mirror reflecting our soul:
Why (Inner Circle): Shows clarity, reflecting our understanding of value
How (Middle Circle): Demonstrates discipline, showing our ability to stick to principles
What (Outer Circle): Represents consistency, testing our execution capabilities
Like a vinyl turntable's needle, this theory helps reorganize chaotic thoughts, allowing life's beautiful melody to become clear once again.
Insights from Diffusion of Innovation
Sinek brilliantly connects his theory with the Diffusion of Innovation curve:
The initial 16% of followers are the true believers (Innovators: 2.5%, Early Adopters: 13.5%)
They focus on beliefs and values, not prices and appearances
Their presence determines whether an idea can truly spread to the mainstream
Personal Reflection
"Why" isn't just about brand value; it's a projection of one's soul. On the path of progress:
We often lose ourselves trying to emulate others
We become preoccupied with technical "how-to" questions
We gradually forget our original intention
Remember: Your "Why" is always there. Like your soul, it never leaves. In our busy daily lives, we often forget to listen to its voice. In corporate settings, this aspect might even be filtered out, focusing solely on "how" to complete tasks.
Moment of Re-connection
When feeling lost, consider:
Take time for self-dialogue
Recall your initial inspiration
Examine if current actions align with your original purpose
"Good successions keep the why alive" - This captures the essence of brand legacy. True continuation isn't about maintaining operations; it's about sustaining the vision.
Conclusion
In an era where it's easy to lose direction, the importance of "Why" serves not only as a corporate compass but as a beacon for finding one's life direction.
When we reconnect with our "Why," it's like finding life's fulcrum – everything regains its meaning.
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Reference:
Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press.
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